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Celebs Rejoice! Alexander Wang is Launching a Brand Spankin' New Line

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Singer M.I.A., deisigner Alexander Wang and Zoe Kravitz attend the Costume Institute Gala Benefit to celebrate the opening of the "American Woman: Fashioning a National Identity" exhibition at The Metropolitan Museum of Art in New York City. (Getty Images)more pics » Alexander Wang
Attention all Wangers! Celebrity fashion favorite Alexander Wang has announced that he will be launching a new line in 2010. The designer, beloved by Rihanna, Zoe Kravitz, Lauren Conrad, Kate Bosworth and Sarah Jessica Parker, made the announcement at a viewing of his Resort 2010 collection. His new line will be a collection of "essentials"—the pieces that Alexander's clientele comes back for season after season. The as-yet-unnamed line will be tightly edited and contain only three pants, two jackets and one flat-front shirt.

Alexander's new line will be priced similarly to his main line, with prices ranging from $260-$550. It is positioned to target an older Wang consumer who loves his designs but is looking for something more classic. Alexander says:
There's also this perception that we're very young. Going to trunk shows, women always say, 'Oh my gosh, I love your brand.' This is our way of being more democratic. Alexander currently has two lines in stores: his high-end eponymous collection and his line of basics, T by Alexander Wang. We love Wang, especially T, and can't wait to see this fashion superstar's new collection!

Source: WWD

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