(Photo: YouTube)Since the music industry is dying (at least in the traditional sense), the run-of-the-mill marketing tactics just aren't up to snuff. Tegan & Sara know this, which is why they went the viral route to promote their new album, Heartthrob. And who a viral video better than
SNL alum
Andy Samberg (aka the guy who turned
penis boxes and
being on a boat into million of YouTube views.
This time around Samberg just wants to know how to be a heartthrob, and the girls are there to help. Unfortunately for Andy, he can't get past the friend zone.