American sports bars are expecting big crowds for today's USA Portugal match. Fair weather sports fans have suddenly become interested in the World Cup (especially FIFA World Cup Group G) ever since Team USA's surprise victory over Ghana last Monday.
Soccer may be an outlier sport when it comes to its popularity in the US, but the US only accounts for a fraction of sports fans when you look at the global market. Which explains why Portuguese footballer Cristiano Ronaldo wields such sway when it comes to social media. Last year he landed just behind rapper Lil Wayne as the No. 9 Most Influential Celeb Online according to Zimbio.com.
Europe's most famous soccer players rarely develop a following in the US, but Cristiano Ronaldo has proven to be the exception to the rule. The shrewd athlete and self-promoter has used Twitter and Facebook to connect with fans globally.
It probably doesn't hurt that he's got supermodel good looks to go with his pro athlete status.
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