Thanks to social media, web analytics, and perhaps an unending attempt to answer the question, “who am I?,” we now have ways to quantifiably measure cool factor. One is the Facebook Share.
In an effort to settle the "best late night show argument," we present data from our
Which Late Night Host Are You? personality quiz, a scientific test used to determine your talk show host alter ego.
47% of those who took the Late Night Host quiz and got
Stephen Colbert as their host / personality type shared the results on their Facebook pages.
Jon Stewart is currently tracking at a 45% share rate.
For context, the Facebook share rate from those who got Snow White in our
Which Disney Princess Are You? quiz is 38%, which we always considered quite high.
For a complete list of our quizzes,
Click Here. (Photo: Colbert Report)
47% of those who took the Late Night Host quiz and got Stephen Colbert as their host / personality type shared the results on their Facebook pages. Jon Stewart is currently tracking at a 45% share rate. 
