Kid Cudi attends the 2011 Olevolos Project Fundraiser at Le Cirque on May 21, 2011 in New York City. (Getty Images)more pics » Kid Cudi (Getty Images) Kid Cudi's single "Mr. Rager" isn't exactly new: It was released on Cudi's 2010 album Man on the Moon II: The Legend of Mr. Rager. But the Ohio-born rapper has a new fancy line of jackets to promote for Paris brand Surface to Air, creating the perfect impetus for a high-budget music video.
The full-length music video for "Mr. Rager" debuted this week at the new Surface to Air flagship store in New York City. The Jeremie Rozan-directed piece features a jacket-sporting Kid fighting his way through a band of furious, jacketed hoodlums. Everyone is angry, everyone is bloody, everyone is wearing jackets. Jackets that cost about $1,200, we might add. It'd suck to bleed on them.
Check out the video in all its haunting jacket beauty below: