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Marc Jacobs Wanted to Ditch the Louis Vuitton Logo


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The Louie Vuitton Neverfull
Believe it or not, if Marc Jacobs had had his way, the iconic Louis Vuitton logo print would be no more. Marc admits that when he started at Louis Vuitton, he had thought of getting rid of the brand's trademark 'LV.' The logo, favored by celebrities and counterfitters alike, may be one of the world's most recognizable. Luckily, Marc decided that the logo actually supported the brand's image. Marc says:
When I arrived at Louis Vuitton 12 years ago, and I was figuring out how to create a new tier of Vuitton for a different customer, I thought it would be clever to hide that monogram which was very stupid of me. That logo is part of what makes Vuitton so desirable. It allows people to become members of an aspirational club.
We can't imagine Louis Vuitton without the logo and don't think Marc would have been as successful at the brand without it. Dear Marc, thanks for not ditching the logo!

Source: Vogue UK

See more pictures of Marc Jacobs here:

  • Marc Jacobs in Louis Vuitton Bond Street Maison - Launch
  • Marc Jacobs in Marc Jacobs and Lorenzo Martone at Eden Roc
  • Marc Jacobs in Marc Jacobs at the Eden Roc Hotel
  • Marc Jacobs in Models walk for Louis Vuitton
  • Marc Jacobs in Louis Vuitton - PFW - Ready To Wear - Fall/Winter 2011 - Backstage
  • Marc Jacobs in Louis Vuitton - PFW - Ready To Wear - Fall/Winter 2011 - Show
  • Marc Jacobs in Marc By Marc Jacobs - Runway - Fall 2010 MBFW
  • Marc Jacobs in Marc Jacobs - Runway - Fall 2010 MBFW

Shop Marc Jacobs on StyleBistro:
Marc by Marc Jacobs Ava ridged satin dress Marc by Marc Jacobs Happy Dot Moon Sling Marc Jacobs Heeled rubber Wellington boots MARC BY MARC JACOBS - Floral spot smock dress

See more pictures of celebrities in Marc Jacobs here:

  • Louis Vuitton Bond Street Maison - Launch
  • Louis Vuitton Bond Street Maison - Launch
  • Louis Vuitton Bond Street Maison - Launch
  • Louis Vuitton Bond Street Maison - Launch
  • Louis Vuitton Bond Street Maison - Launch
  • Louis Vuitton Bond Street Maison - Launch
  • Louis Vuitton Bond Street Maison - Launch
  • Louis Vuitton Bond Street Maison - Launch

View Marc Jacobs Pictures »
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