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Pamela Anderson Closes Richie Rich's Debut

Getty Images.

Rich and Jenna Jameson.
Richie Rich, the NYC club kid-turned-fashion designer who co-founded Heatherette, loves his glitz. The hard-partying designer reveled in "trash and flash," using appearances on America's Next Top Model and runway divas like Paris Hilton and Jenna Jameson to bring attention to his ultrasparkly, cartoonish designs. Unfortunately, not even Ms. Hilton could save the line from losing financial backing, and the label shut down last year.

Despite the recession, it seems the fashion world still has a place for glitter and false eyelashes. Richie Rich is back, full throttle. He even got the empress of trashy couture, Pamela Anderson, to close his Wednesday evening fashion show in body glitter and a gold thong swimsuit.

Pamela Anderson in Richie Rich - Backstage - Fall 09 MBFW
Pamela Anderson poses backstage at the Richie Rich Fall 2009 fashion show during Mercedes-Benz Fashion Week at the Waldorf Astoria on February 18, 2009 in New York City. (Photo by Michael Loccisano/Getty Images) *** Local Caption *** Pamela Anderson (Getty Images)more pics »
Joining Pam on the runway were NYC socialite Tinsley Mortimer, ANTM's CariDee English, and ex-Danity Kane singer Aubrey O'Day. Rich loves his blondes, eh?


Getty Images.

To read more about Richie Rich's clothes, click here.

More pictures of the Richie Rich Fall 2009 Fashion Show (click any image for full gallery):
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
  • Richie Rich - Runway - Fall 09 MBFW
View Richie Rich Pictures »
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