For the second time in some weeks, celebrities have demonstrated the influence they have over social platforms like Snapchat. After singer Rihanna caught wind of a problematic ad making light of her 2009 assault, she made sure her voice was heard.
So far, it's cost the app $800 million.
"Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess!" the "Rude Boy" songstress wrote on Instagram.
"I’d love to call it ignorance, but I know you ain’t that dumb!" she continued. "You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!!! This isn’t about my personal feelings, cause I don’t have much of them...but all the women, children, and men that have been victims of DV in the past and especially the ones who haven’t made it out yet....you let us down! Shame on you. Throw the whole app-oligy away."
The ad, which Snapchat called "a mistake," came from the app Would You Rather and asked if users would rather "slap Rihanna" or "punch Chris Brown."
*all the eye rolls*
"The advert was reviewed and approved in error, as it violates our advertising guidelines," Snapchat said in a statement. "This advertisement is disgusting and never should have appeared on our service. We are so sorry we made the terrible mistake of allowing it through our review process. We are investigating how that happened so that we can make sure it never happens again."
Back in February, Kylie Jenner tweeted, "Sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad."
The statement resulted in a stock drop of several percentage points for the app.