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Nasty Internet feuds may generate headlines, but rarely are they actually good for business. G.O.O.D. Music's Teyana Taylor
learned that the hard way, as her brutal virtual brawl with pop songstress Rihanna last September has apparently cost her a major sneaker deal with Adidas.
This week, the sportswear brand confirmed that plans for an official Teyana Taylor sneaker slated for release on Black Friday had been cancelled. Asked for clarification by Madame Noire,
an Adidas spokesperson wrote in an email, "All I can say is that adidas partners with athletes and artists who blend well with our brand values. We evaluate our relationships with partners based on the values we hold at Adidas and we don't condone violence of any kind."
Taylor's interaction with Rihanna
was limited to the Internet, and most certainly not violent. But a petition for Adidas to cut ties with Teyana began circulating after Rihanna fans took issue with the background image
Taylor briefly used on her Twitter account, which made use of the infamous 2009 photograph of Rihanna's battered face.
To be fair to Teyana, Rihanna was the clear instigator in the online scuffle, which started when she posted an Instagram video of her male hairstylist mimicking one of Teyana's recent posts. In a bad wig, no less.
But that doesn't mean it's okay to make fun of the domestic abuse Rihanna suffered at the hands of Chris Brown.
Though Teyana initially told interviewers that she considered Rihanna a "cyber bully," she's been fairly mum about the way all of this has affected her paychecks. She did tweet this:
Rihanna beefs are just bad for business. Ask Ciara, Rihanna's whipping girl on the regular, who released one of the best R&B songs of the past several years but still has to fight for airplay. Or ask Ciara's fiancé Future, who saw his Rihanna collaboration "Loveeeeeee Song" go relatively unpromoted after another feud flareup. Or ask Chris Br — nevermind. Don't ask him.
See more Rihanna photos: