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Tiger Woods Commercial: Nike Video

The Masters - Preview Day Two
Tiger Woods walks across a green during a practice round prior to the 2010 Masters Tournament at Augusta National Golf Club on April 6, 2010 in Augusta, Georgia. (Getty Images)more pics »Tiger Woods is featured in a new Nike commercial, and it's a little bit of an odd one: It features the golf great in black-and-white, and has the eerie voice of his later father Earl narrating. For most of the 30-second commercial, Tiger just stares stoically at the camera, occasionally he blinks.

Tiger's back on the green today (Getty)
Nike is one of the few sponsors who stuck by him during his affair scandal, and it would appear they're now addressing the "responsibility issues." The voiceover says: "Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was, I want to find out what your feelings were, and ... did you learn anything?"

Marketing analyst Adam Hanft said about the commercial: "Nike is implicitly justifying sticking with Tiger by this very public shrink session that attempts to tap into the American belief in redemption and the second chance. It's deeply manipulative because it taps into everyone's personal history of letting a parent down, and connects that desperate need for forgiveness to Tiger. He's channeling a dead parent in a way that millions would like to do."

The golf great is back on the green today at the Masters. We'll see if he can pull off a win -- the Vegas odds favor him, and we'll have to wait and see what happens as the tournament plays out.

Check out the commercial here:

See pictures of Tiger Woods here (click any picture):
  • Tiger Woods in Tiger Woods Makes First Statement Since Crash
  • Tiger Woods in Tiger Woods Makes First Statement Since Crash
  • Tiger Woods in Tiger Woods Makes First Statement Since Crash
  • Tiger Woods in Tiger Woods Makes First Statement Since Crash
  • Tiger Woods in Tiger Woods Makes First Statement Since Crash
  • Tiger Woods in Tiger Woods Makes First Statement Since Crash
  • Tiger Woods in Tiger Woods Makes First Statement Since Crash
  • Tiger Woods in Tiger Woods Makes First Statement Since Crash


Also on Zimbio: Check out a gallery of all the women linked to Tiger Woods during his affair scandal.
View Tiger Woods Pictures »
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